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Community Network Planning Guide

Contents

Introduction
Community network checklist for success
Checklist for building an online community
Network planning tips
Sources of funding and other support
Learning more about community networks
For more information...

Introduction

The Electronic Village Technologies (EVT) group at Virginia Tech has played a key role in the development and support of the Blacksburg Electronic Village. Some of the services that we have provided to the community as part of the project include:

  • Electronic mail
  • Technical support for users
  • World Wide Web home pages for the BEV
  • Mailing lists for community discussion groups
  • Dial up modem access to the Internet
  • Direct connections in offices and apartments in town
  • Online polls and referendums for local civic leaders
  • Classes and training about the Internet for local citizens and business people
  • BEV storefront office for registration and support

This Community Network Planning Guide tries to answer some of the most frequently asked questions that we receive from other communities trying to set up and develop community networks. Virginia Tech is now able to offer a wide variety of education, training, and services on a cost–recovery basis to communities interested in creating a community network.

Why work with Tech?

Virginia Tech has a worldwide reputation as the leader in community networks. No other community in the world has as a higher percentage of citizens online, and no other organization has the years of expertise that Virginia Tech has developed in the design and support of community networks.

Virginia Tech can offer you the best systems support, training, and education programs on community development. We have state of the art computers and servers for community servicess, and classes are taught in sophisticated computer labs where every class member has their own workstation for hands–on training. The classes are taught by faculty and staff from Virginia Tech, including staff from the Blacksburg Electronic Village. The faculty and staff who work at the Blacksburg Electronic Village also offer comprehensive turnkey electronic village packages designed specifically for community networks, and that is the only kind of customer we support--we do not provide Web space or any services to for-profit businesses. We also work on a strict nonprofit, cost recovery basis. Our experience has shown that training and education are critical success factors, so we emphasize a thorough training program for the people involved in supporting the network in your community.

Community network checklist for success

Education, not technology

Over the past three years, every problem that we have encountered has turned out to be an education problem, not a technology problem.

  • We had to educate local town and county government officials about the net and how it might be used to provide better service to citizens while lowering the cost of delivering those services--a rare win/win situation.
  • We had to educate local community groups about why they should publicize their activities on the net. When they did, they found that their attendance at physical meetings when up.
  • We had to educate consumers about the value of having the network connection in their homes, and how that connection (to the world) offered them better control over their time and their interactions with family, friends, and people in the community.
  • We had to educate public school administrators and teachers about the value of having a network connection in the classroom.
  • We had to educate business people about how the network might help them serve existing customers better and find new ones more easily.

Show, don't tell

The net is different enough from what people know that any successful community network project has to have a place to take people where they can use the network themselves to see firsthand what all the talk is about. The local library is also one of the first public facilities in any community that should get direct high speed Internet connections, so putting the lab there may be less expensive with respect to the connectivity costs associated with running a lab.

Many localities have a community college near by, and this is another place where the placement of a computer lab may pay off by doing double duty as a college teaching facility and a public use facility. The third place that may make sense is in a local public school, where again, double duty as a teaching facility for the schools and a public use facility during non-school hours allows the community to maximize the use of the equipment and Internet connection.

Find a project evangelist

You must find someone who is able to speak about connectedness in plain English. Most people's first experience of the network will probably be from the mouth of a real human being, and that particular human being should be quite comfortable talking with people.

Direct connections

In Blacksburg, Bell Atlantic began offering low cost routed T1 lines soon after the start of the project. A T1 line is simply a telephone company term for a specialized phone line that is capable of transmitting up to one and a half million bits per second (about a thousand times faster than ordinary modems). When we say it is a routed T1 line, we mean that back at the telephone switching office, it is connected to the Internet. So when a routed T1 line is installed in a building, dozens of computers in the building can be connected directly to the Internet at speeds up to a hundred times faster than using individual modems on each machine.

Even more important, direct connections are on 24 hours a day, 7 days a week. There is no dialing, no busy signals at the other end, and many fewer technical problems than with modems. For any organization with more than a few computers, direct connections are often cheaper than using modems when you consider the cost of providing phone lines, modems, and individual network access accounts for each machine.

Use the local public library

It will also take many years for everyone to afford a computer in their home, and until then, libraries can play an important role in providing free access to the community. Even though a computer in every home is the most desirable long term goal, in the short term it will be very important to support community access through libraries and other public facilities. Andrew Carnegie understood this simple principal–he did not propose to buy everyone one book of their own, but knew that the community would be better served by creating a public, shared resource for books, which we now know as the public library.

Find a modem pool provider

Dial up access is often referred to as a modem pool. When connecting to the Internet via a telephone line, two modems are required. Each user must have a modem connected to their computer and a phone line in their home. First, the user runs a little computer program on his or her computer that calls, via the modem and telephone line, the Internet Service provider. The ISP has a bank of modems, called a modem pool, that answer the the incoming call from the user's modem.

Running a modem pool has high costs associated with it, both in the initial equipment investment and the ongoing cost of technical support, means that modempool providers must have a revenue stream adequate to cover all these costs. This means that a modem pool service provider must have a flexible rate structure and a very efficient organization to provide good service and remain solvent. This is not to say that a community or local government should not undertake the provision of a modem pool at all, but there should be an organized and extensive effort to explore for-profit support for this service first.

Community support

It may be stating the obvious to call this a success factor, but there are find . -follow -type f -print0 |xargs -0 grep 2139 |less several key players in the community that should be willing to work cooperatively on a community network. These include the local government, the local public libraries, the public school system, and some of the key business people in the private sector.
If the area has a community college, private or public four year college, or even a university, the facilities and people of those institutions can become a very valuable resource. Finally, an active group of citizens that are willing to help proselytize the concept of a new communications tool for the community are essential.

Checklist for building an online community

The concept of a virtual community conjures up images of videoconferences with teachers, e-mail with friends, and electronic chats with town council members. Virtual communities aren't frequently associated with routers, hubs, and servers. To the users, the information and the exchanges ARE the community network. To have a successful community network it is important to have a critical mass of users, an adequate supply of information, and an integration of the virtual community into everyday life. Items important to each of these three aspects are outlined below.

Get a critical mass of users online

Make sure people from all areas of the community are represented on the network. Some of the community groups to target are:

  • businesses
  • Health professionals and organizations
  • Libraries and museums
  • Tourism and economic development groups
  • Educators - K12 and higher ed
  • Governmental bodies and agencies
  • Local clubs and organizations
  • Artisans
  • Newspaper
  • Children, families, senior citizens

Educate users using a combination of large-scale demonstrations and small-group hands-on training.

  • Provide large-scale demonstrations to expose citizenry. Possible delivery mechanisms include using a large lecture hall, the public access cable channel, or videos.
  • Offer tailored presentations to clubs and civic organizations
  • Give hands-on training to individuals
  • Select groups for targeted training (business persons, teachers, etc.)
  • Deliver training through the community college, continuing education center, YMCA, libraries, etc.

Create the Information Space

Each community network may offer a different subset of the suite of Internet services. Make the most of the services that your community does provide.

E-mail is a standard service and is the most frequently used. Provide an adequate online e-mail directory of users.

Listserves are electronic message distribution systems. It's an easy-to-use group discussion tool. Start with a small number of listservs.

  • Give each listserv a narrow focus (ex. senior citizens, mothers, high school teachers, kids who play soccer)
  • Identify a leader in the group to set the tone, help manage conflict, and make new members feel welcome.
  • Allow members to have some control over the list membership
  • Invite participation from local members only

Newsletters, whether electronic or paper, can give users a glimpse of what goes on behind the scenes, help them get more out of their membership, and feature new items and services. Usenet newsgroups provide a forum for discussion of issues and easy posting of classified ads. Unfortunately, cumbersome interfaces on newsreader software often deters people from using them. To encourage their use:

  • Start with a small number of well-defined newsgroups so people at least know where to post.
  • Consider providing a gateway between a newsgroup and listserv to increase traffic and give people an alternative way to interact.

World wide web pages enable multimedia information to be posted about the town. The web serves as an umbrella -- easily linking citizens to other Internet services like Usenet newsgroups, directories, and listservs. To develop usable, valuable content, consider the following:

  • Emphasize community content. Don't try to duplicate the indices and pages that are being done elsewhere. Focus on the community's unique contributions
  • Quality is more important than quantity. Quantity will come, but start with high-quality pages to set the standard in the community
  • Have a unified, non-partisan web site that is owned by the community and not a particular group or business. It is important that everyone be welcome to contribute freely.
  • Encourage contributions, large and small. Use web-based forms to enable anyone to create a home page or enter a date on the community calendar. Have ftp sites for more advanced users.
  • Don't exclude any sector of the community. Businesses are commonly left out, but their group could be critical to the success of the project.
  • Design for the lowest common denominator. Many users have old computers, slow modems, and old versions of software. Stick to the basics, focus on content, and leave the bells and whistles off the main pages.
  • Practice good interface design. There are many books available on this subject.

Merge the Real and Virtual Communities

  • Arrange socials, speakers, and meetings for online users to come together to meet each other face-to-face
  • Encourage businesses to include URLs and e-mail addresses on traditional advertisements
  • Have online groups (e.g. listserv members) participate in community projects like clean-up days, Independence Day parades
  • Provide e-mail addresses to all governmental departments to facilitate communication between citizens and their leaders
  • Support community groups and civic groups with web pages and listservs.
  • Have Internet computers available in the schools, libraries, and institutions.
  • Share stories of how the network has impacted the lives of citizens

Network planning tips

Although the users' view of the information is the community network, you will have to make some technology choices about how to support that vision. Here are some guidelines on planning and implementing the technology side of community networking:

What services do you need to offer?

Which network-based information services does your community network need?

  • Local web pages
  • Local chat service
  • E-mail lists
  • User E-mail forwarding addresses
  • User E-mail accounts
  • Local Network News discussions

Information services on the network require some underlying mechanism to transport data between user and server computers. How will your community access these services?

  • Public access terminals in libraries, schools, or other community centers
  • Modem pool: dial-up access to the network
  • Town Ethernet utility: high-speed access from local schools, businesses, apartment buildings

Who will provide these services?

Your goal is to deliver quality information that is relevant to your community, but you don't have to do everything yourself. Who will provide which services?

  • Local providers: There may already be businesses in your area providing modem pool, e-mail, web page and other services.
  • Remote providers: The great thing about Internet-based services is that they can be supplied from anywhere. If you don't have a modem pool in your community, consider one of the large commercial Internet access providers
  • Do it yourself: If you have the facilities and expertise available, you can run your own servers. You can also start out contracting with others, then switch to internal support after you've learned the ropes.

Who will provide operational support for the services you will will offer?

  • Public access support: Public terminals will require user education and supervision.
  • Modem pool support: Modem pool users will require client software for their own computers and at least phone bank help getting it to work.
  • Network server support: If you run web, e-mail, or other servers, you will need someone to monitor and maintain the server computers.
  • Network connection support: If you provide network connections throughout the community, who will be responsible for maintaining the data lines and hardware?

Where will the equipment go?

If you decide to establish an Internet Point-Of-Presence (POP) in your community, you will need to choose a good location for the equipment:

  • Centrally located: Try to establish the POP near the geographic center of the community, if possible less than two kilometers (6561 feet) from all sites such as schools and office buildings with large numbers of potential users.
  • Large number of in-building users: If you establish the POP in a building such as a library or high school that has a large number of potential users, you will be able to offer them high-speed Ethernet service at very little additional cost from the outset.
  • Secure, environmentally-controlled space: Your POP network and server equipment will need about 40 square feet of dry, ventilated space behind a locked door.

Procurement and installation

Internet Access Providers (IAPs) supply a modem pool or connect your Point-Of-Presence to the Internet. Internet Service Providers (ISPs) run web or other network-based servers. Understand what you're getting before you sign the contract:

  • Reliability: Price isn't everything! Is their equipment monitored 24-hours a day? Are current customers satisfied with the quality of service? Watch out for providers that have signed on too many customers without increasing their equipment capabilities.
  • Connectivity: What kind of connection does the IAP or ISP have to the Internet? A 56 kbps or fractional-T1 connection will bog down under heavy usage. Look for providers with at least full T1 connections (1.5 Mbps). One T1 can handle a pool of about 200 28.8 kbps modems.
  • Experience: Does the provider understand your needs? Try to work with providers that have experience with community networks.
  • The package: What do you get for your money? Will the IAP that connects your POP to the Internet also supply you with domain name service and a network news feed? How many IP addresses do you get with your connection? Will they charge more if you in turn start to sell connections to local businesses? Is network hardware for your end of the connection included?

Depending on what you've decided to offer, you'll need an assortment of software, hardware, and data lines. Here's a menu:

  • Network data lines: If you run a POP, you'll need to lease a line from the phone company between your site and your Internet Access Provider. If you're going to run a modem pool you'll need a rotary of incoming phone lines for the modems. If you're going to deliver Ethernet access across your community, you'll need fiber or copper connections between your POP and user sites.
  • Network hardware: A POP requires at least a CSU/DSU (leased-line modem), router, and hub. If you're running a modem pool you'll also need modems (preferably in a rack system) and a terminal server. If you're delivering Ethernet access within the community, you'll need additional equipment both at your POP and the user sites.
  • Server hardware: Unix, Macintosh, or Windows NT servers are the norm. Two medium-sized machines are far preferable to a single large one, making it easier to test new configurations and recover from failures. If you have Unix expertise available, use Unix.
  • Server software: Excellent server software can be obtained at little or no cost over the Internet, especially for Unix. Avoid beta-itis: use products and versions that are tried-and-true if at all possible
  • User software: Users will need client software for their computers. Avoid assembling this package yourself- suggest commercially-available or shareware packages.

Sources for Funding and Other Support

Local Sources of Support

Local governments can be the most important source of support because they increase long term sustainability and show outside funding sources that there is strong local commitment. Local funds can come from a variety of sources:

  • Local government: economic development grants
  • Public library: public access,servers, training
  • Public school system: public access, servers, training
  • Chamber of Commerce: training
  • Civic organizations (Kiwanis, Rotary Club, etc.): training
  • Community college or university: public access, servers, training

Federal Grant Programs

Outside support usually comes from state or federal agencies and private foundations. Some of the major dunding sources aimed especially at community networking, distance learning or economic development are listed below.

  • National Science Foundation– Network Infrastructure for Education Program
  • US Commerce Department– National Telecomm and Info Administration , Economic Development Administration
  • US Department of Education
    • Office of Education Research and Improvement
    • Challenge Grants - Teaching with Technology
    • Fund for the Improvement of Postsecondary Education
  • National Aeronautics and Space Administration– Schoolhouse of the Future
  • National Endowment for the Humanities– Teaching with Technology Program
  • Appalachian Regional Commission
  • US Department of Agriculture– Rural Development Administration, Rural Electrification Administration

State Funds

  • Department of Education (e.g., funding for library automation, local and wide area networking, and computer equipment in the classroom)
  • Public Library Association (funding for automation, local area network, equipment and personnel for training)

Private Foundations

  • Pew Charitable Trust
  • Alfred P. Sloan Foundation
  • John D. & Catherine T. MacArthur Foundation
  • Benton Foundation
  • Annenberg/Corporation for Public Broadcasting
  • AT&T
  • IBM
  • Bell Atlantic Foundation

Learning more about community networks

We offer classes in planning a community network, network design, community information management and related topics. We also provide training in basic Internet mastery which is an important prerequisite to other courses. There is a class suitable for any member of the community such as local leaders, network designers, educators, city planners, or interested citizens.

Our classes are taught by faculty and staff from Virginia Tech, including staff from the Blacksburg Electronic Village. No other organization can offer the combination of world class training facilities and expert instructors who are leaders and pioneers in community networks. No other community in the world has as many citizens online, and no other organization has the years of expertise that Virginia Tech has developed in the design and support of community networks.


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